The most-watched ad in history is not an ad. Goodbye, Advertising.
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
Parece que la historia se repita. Now that Jobs is not among us suffer like Apple again and passed between 1985 y 1997¿es el principio del fin?
Today is a great day for innovation and creativity. Today we learned that Samsung must compensate Apple for plagiarism. Specifically, iPhone patents were at stake. Samsung, with all due respect, he had no qualms about copying with his Galaxy model everything that was on the iPhone. Of course, Also … Read more
I refer you to Tino Fernandez's article “The ultra-secret CEO's strategy” published last Thursday in Expansion in which I have participated along many others, and that analyzes the desirability or not of CEOs to face public opinion. There are tastes and opinions for everything. And what do you think? They're founders, presidents and first … Read more