Personal Online Brand, Personal branding congress

Personal Online brand do you dare to choose the black pill?

Morpheus offers Neo a choice between blue or red pill. Blue will allow you to forget sorrows and stay in virtual reality, while the red one will free him from it and lead him into the painful and cruel real world... remember The Matrix? They've passed 20 Years. And now the real world … Read more

boosting social conscience

The drive of social awareness and personal branding

A week ago I was aiming in the article Trends 2020 in Personal Branding seven of which for me will be the most relevant trends for 2020. And I've set out to develop each of these trends over 7 Weeks, starting with one of the ones I think can change things the most: the impetus of the … Read more

Imagine being someone else for a week

Imagine being someone else for a week

Yes, I know. Being someone else for a week is crazy. And for a day, and for a few minutes. But imagine how easy it would be to understand the motivations and problems of others. Imagine how you'd empathize with that someone. Well, yes, it is possible to be another person Physically not, Of course, but cultural, socially and politically, … Read more

Employee Advocacy and Social Selling

Why the combination of Employee Advocacy and Social Selling is unbeatable for the company

In this blog I have often discussed the employee advocacy, the momentum of in-house brand ambassadors. A few days ago a magnificent article of Scribble came into my hands, a software platform, that merges two disciplines such as Employee Advocacy and Social Selling, and more than just refer it, I've decided to translate it so I don't lose … Read more


#TEDxEixample > Sought drivers of ideas that can change the world

Two months ago I was in Lleida to witness the TEDxLleida 2018. There was Pau Samo, who told me that he had ceded the witness of the organization to Montse Díaz after three years of successes as organizer and licensee in Lleida and two others in Amposta. The ideas contained in this year's presentations … Read more