The Brand Called You, remix 2021
Tom Peters wrote the article “The Brand Called You” In 1997, and Guillem Recolons brings it up to date after 24 years of change
Tom Peters
Reasons to manage your personal brand (Ⅳ)
Progress in your organization is possible, but it is essential to understand yourself as a company within a company. Find out how in this short post.
23 personal brand definitions - the video-
If you weren't even clear what personal brand is, this video helps clarify concepts. Happy 2013! Guillem RecolonsConvened that everything leaves its mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors). Partner … Read more
I wish you'd existed before., Graduate in Personal Branding
Two years ago, the newspaper La Vanguardia placed the personal branding as one of the future professions of 2020. They were wrong.. Things have come a few years ahead. Although it varies by author, my definition goes like this: Personal Brand is the brand you project on others and Personal Branding would be … Read more
Personal brand and lateral thinking
It's been done. 40 years that Maltese thinker Edward de Bono published his "Lateral Thinking", one of the best creative manuals that has ever existed. I assure you that the method set out in Bono's book is still more in force than ever. Today I will try to establish an analogy between lateral thinking and personal branding. … Read more
Welcome to ME, Inc.
I attach an article by Andrés Pérez Ortega in which he predicts -quoting Tom Peters- that in the coming years we will reinvent our workplace. Posted in Pure Marketing. Worth reading. The Personal Brand of the new professionals says Tom Peters , with that vehemence that characterizes him, that we are going to have to … Read more