Personal Branding in the Age of The Introverts
Introverts prefer quiet environments, Quiet, hence its boom promoted by the expansion of social media, and especially blogs.
If you're on all social media, No “'re” in no time
Who much encompasses little squeeze. With social media, it's better to focus on 3 Or 4 well-carried that tries to be at all and not “Be” Nothing.
Do I know what you're offering? The second stage of the personal message
Discover in this article the different ways to communicate your value proposition and generate affinity with the receivers of your message
The most-watched ad in history is not an ad. Goodbye, Advertising.
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
If I don't take care of my own marketing, how I'm going to take care of yours
Looking at the big internet figures of 2012 many will think that personal marketing is based on a “Be”. I defend that no, it's about “Be”.
The ultra-secret CEO's strategy
I refer you to Tino Fernandez's article “The ultra-secret CEO's strategy” published last Thursday in Expansion in which I have participated along many others, and that analyzes the desirability or not of CEOs to face public opinion. There are tastes and opinions for everything. And what do you think? They're founders, presidents and first … Read more
Professionals seek 'personal branding'
Here we leave the article of María Paz López appeared last Thursday in La Vanguardia Strategies for employment in times of crisis Professionals seek 'personal branding' The method has two phases: self-analysis of strengths and how to communicate them to others | Digital identity is based on interaction and contacts; if you don't interact, No … Read more
A brand on Twitter Danger or Opportunity?
Collecting data from the network, we see that almost a 20% Twitter's private users follows some trademark. The reasons for doing so can be very diverse: Emotional connection to the brand (positive experiences, Advertising…) Stay informed of the news of each brand; Products, Events, Fairs… Watch if the competition is treated. There too … Read more
#lateraltwits 26 Twitter as a means of recruiting people
I hope the companies that are engaged in HR do not be angry with me, but the truth is that Twitter is gradually becoming an interesting networking and recruitment tool “Talent”. I was able to check it in person when two clients asked me to locate very certain profiles with a haste … Read more
#lateraltwits 25 Twitter as a referral forum
While it's true that Twitter doesn't want to compete with Foursquare, day by day has become an interesting forum for recommendations. There are no excessive differences with classic forums, because placing a hashtag is very easy to follow the forum. If you want to know if a restaurant is interesting, or a play … Read more