show yourself as you are / guillemrecolons.com

Show yourself as you are in person, on paper and online

Just as you are If you do not show yourself as you are it will be difficult for you to sustain a solid personal brand, coherent and attractive. Yes, I know: Today it's hard to distinguish yourself in such a competitive market. Online media is available to everyone. Many people believe that filling up on masters and postgraduate degrees will guarantee them the best … Read more

values and branding, the new ammunition of the organizations

Values and branding, the new ammunition of the organizations

I am aware that values and branding are not new concepts in the corporate area of organizations. Values and CSR were introduced strongly in the mid-1990s 90 in the corporate culture of many companies, especially those that could suffer the most problems arising from their own activity (Oil, Energy, Telecommunications…). … Read more