values and branding

show yourself as you are / guillemrecolons.com

Show yourself as you are in person, on paper and online

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Just as you are If you do not show yourself as you are it will be difficult for you to sustain a solid personal brand, coherent and attractive. Yes, I know: Today it's hard to distinguish yourself in such a competitive market. Online media is available to everyone. Many people believe that filling up on masters and postgraduate degrees will guarantee them the best … Read more

values and branding, the new ammunition of the organizations

Values and branding, the new ammunition of the organizations

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I am aware that values and branding are not new concepts in the corporate area of organizations. Values and CSR were introduced strongly in the mid-1990s 90 in the corporate culture of many companies, especially those that could suffer the most problems arising from their own activity (Oil, Energy, Telecommunications…). … Read more

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