It's absurd.. If a 43% of housewives and a 41% of seniors watch TV outside the hours of greatest saturation (after-dinner and overnight), What is the point of dedicating the 80% from a media budget to place spots in prime-time?. For some reason I don't know, media buying centers … Read more
I reproduce the article “I'm not a fool” by Lluís Pellicer appeared in El País on 11 November 2008 The bargain of a lifetime made business. Low cost flights, low cost clothing, low cost lawyers… Even massages! An entire industry dedicated to the low cost concept is consolidated in Spain. The price of the … Read more
An advanced lateral thinking approach: the philosophy of the agency TVLowCost in the United Kingdom. I transcribe it literally so as not to blur the concept with a subjective translation. 1° « Low Cost » means you have a choice Everyone knows and accepts this today. Neither easyJet nor Ryanair hides the fact that their flight times … Read more