Is it positive to report bad brand practices in RRSS?
Canal's latest online reputation case + and Risto Mejide is not the only one of its kind, but it's one of the most sounded given the influence of the author
Vodafone
How to lose customers and win enemies / The Vodafone case
I'm sure we've all had good and bad experiences with brands. In my early advertising, agency J. Walter Thompson, that taught me almost everything that I know about brands, proposed in his “Strategic Tool Kit” Analyze in depth the process of buying a product or service to detect what is the … Read more