If you do not know William Arruda I will tell you that he is one of the references in Personal and Executive Branding worldwide. Creator of Reach Personal Branding, Arruda is among the few professionals that accredits certification itself. Author of the book "Career Distinction", is regarded by many American media outlets as the "guru" of Personal Branding. … Read more
If you weren't even clear what personal brand is, this video helps clarify concepts. Happy 2013! Guillem RecolonsConvened that everything leaves its mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors). Partner … Read more
Two years ago, the newspaper La Vanguardia placed the personal branding as one of the future professions of 2020. They were wrong.. Things have come a few years ahead. Although it varies by author, my definition goes like this: Personal Brand is the brand you project on others and Personal Branding would be … Read more
Personal branding is not something unique to the digital environment A few days ago I saw a video by William Arruda that interested me in the use of an almost forgotten word in our day: the real world, also technically known as the offline world. It may seem shocking that talking about the real world is a … Read more