In addition to establishing our personal brand, built and built on real values, and on a vital argument consistent with who we are and with our aspirations, human marketing establishes relationships between people, between personal brands. Both the aspects of visibility and attitude are the basis of a communication strategy. Communication between … Read more
Are you an entrepreneur or employee? This guillem Recolons post compares both profiles and gives us clues to identify with which of the two we are most related.
The tremendous impact on various social forums that is generating this new twist to marketing (#human marketing) was somewhat predictable, although it does not cease to surprise us the ease and enthusiasm with which this proposal is being assumed that more than changing the point of view that the new marketing has of the new market what … Read more
That's what we've been announcing from this blog, from Twitter, Linkedin, Facebook… has arrived. Today is soymimarca, an ambitious project that aims to become a benchmark in the operational creation of personal brands. The project, promoted by Jordi Collell and Guillem Recolons - who writes to you-, it targets both companies and individuals, and among its differential tools … Read more