In the series "LateralTwits" we have already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum and Twitter as a means of reporting. Today we talk about Twitter as an open social network. We actually already went over that in the … Read more
Personal branding is not something unique to the digital environment A few days ago I saw a video by William Arruda that interested me in the use of an almost forgotten word in our day: the real world, also technically known as the offline world. It may seem shocking that talking about the real world is a … Read more
In our personal brand management, quantity is often mistaken for quality. It is true that networking is based on propability, and the higher, Best. Although it is also true that we are in the age of affinities, personal segmentation, one-to-one, And, in short, personalization. Have 5.000 contacts in … Read more