Following a good post of Andrés Pérez Ortega entitled Who you really work for (and that I recommend reading), I emitted a tweet supporting it with a couple of images. So far, nothing new. But a tuitero (By the way, very proud of their community judging by their Bio), name Oscar Gamarra, answer the tweet with the question: Do you work to live or live for work? Who responds?
Do you work to live or live to work? A question that, For me, has expired
I am firmly convinced that work is already part of living. Forgive me for the unemployed, but if you're looking for work you're working on a project > Finding a job. The boundary between living and working is blurring. Dan Pink identified this emerging trend in 2002 in his prophetic book Free Agent Nation. But after 2002 a lot has happened that force us to reflect:
- In this PWC document entitled Work life 3.0, understanding how we'll work next already highlights the trend towards disappearance of the office as a business operating center.
- In this other EY document entitled When machines become workers, what is the human role? this excellent Infographic, highlighting that The 40% workers will be Freelance In 2020 in the US. U.S.. It also highlights that millions of jobs will be lost (including executives) because of the machine economy (process automation, Machine learning, Artificial Intelligence…).
- As Kelly Palmer, CLO Degreed.com, responsibility lies with each person when taking control of their professional development. I mean, this does not mean the end of the training offered by companies, but the end of tutoring and responsibility for that training.
- I often use Vijay Singh's phrase, former head of innovation at VISA Inc.: what others say about us will be the most important metric of the future. And that underscores the importance that personal brand and personal reputation have and will have.
- On his side, consultancy McKinsey says that workers with the necessary skills and support will have greater ease in transitioning to new jobs. But it is also worth noting that these posts will also be largely for Freelancers.
Do you remember when we disconnected?
I hope the question doesn't offend. First the interruptions to our “extra-working life” with email. Subsequently it was the SMS, followed by other apps like Whatsapp or Telegram. The question is, do we take work home? or simply already we've incorporated new hybrid habits into our lives.
One can go on a week's trip in the middle of spring and continue “Fulfilling” with his job description, thanks to computers, Smartphones, video conferences… Holidays will be more unstructured. The famous month of paid vacation is already history for many (I include myself). It is replaced by small periods of escape as soon as it can be.
What I'm seeing is that work is integrated into our lives, it's no longer that if you work for a living, It's just living integrates many inseparable things, including an increasingly continuous connection to labor projects.
Cover image: Linkedin
Pd: I invite you to follow my new magazine “Everything leaves a mark” on Flipboard, with personal brand themes, personal branding, employer branding, employee advocacy, storytelling, Branding…
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.