The train is back at the center of our lives. This is Renfe's new story, turned into an advertisement, which has been on the air for a few days.
Renfe manages to turn his long, stale story around to turn it into something positive. Many brands do not dare to use this resource for fear of being “carcasses” or for fear of not interesting new generations. Serious mistake. The new generations will be new, but not idiots, and they know how to give the VALUE of the Experience as long as communication is emotional and intelligent.
My congratulations to the agency responsible for the announcement, Ms. Rushmore, to the production company responsible for filming, Thesaurus And, especially, advertiser for betting on this route.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.