Cartier: A good example of communication in the luxury environment

Communication in the luxury environment: it's not gold all that glitters

As brands like Loewe self-destruct with campaigns like the one in Loewe Gold 2012, Cartier give us a lesson again of how things are done in his L'Odyssée campaign. I wouldn't stop seeing him..

https://www.youtube.com/watch?v-yaBNjTtCxd4

Some will think it's a matter of budget. And yes, it is, but also tastefully, the one Cartier. Loewe's announcement isn't exactly “low cost”.

Positioning

Cartier is true to positioning, and takes it to the extreme. Loewe's case is an easy resource and abuse of the misunderstood “influencers”. In your case, children of influencers.

Did Loewe need to reach a massive audience, breaking the codes of the communication in luxury environments?

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2 thoughts on "Cartier: A good example of communication in the luxury environment”

  1. Cartier's announcement is 10 Points, but Loewe I have the impression that he has done so with all the intention of turning it into a trending topics for bad taste and little sync with its brand image, it doesn't seem to me that they're capable of making such a mistake, have pretended to talk about them and they've done that, another thing will be to evaluate the results and what it has brought or will contribute to the brand.

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