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Talking to my friend and battle partner Fran Segarra We discuss the child engagement that blogs generate compared to other digital environments, or with the bar counter in the real world. I hope my good friend, The Personal Brander Ami Bondia Don't get angry about that “A coffee with Fran“, I don't intend to take advantage of his book “A ceagerness with Chan“. Simply, the thing took place having a coffee with Fran.
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Has the blog lost its attractiveness as a center in which the communication of the personal brand pivots??
Good question. Everything comes to mind because Fran -as a good psychologist and best provocateur.- is launching very powerful insights on networks like Facebook. These insights, sometimes in the form of a powerful question, They generate a much higher engagement than we see in blogs with "serious" content.
Why the conversation on social networks prevails over that of a blog?
My theory is because one does NOT have to move from the place (The social network) to find commentable content. Some time ago I tried from the blog of Soymimarca of this movement of the conversation from blogs to social networks in the post Who says blogs are dying?
What is certain is that In no case does the blog lose steam as a digital home. Visits do not go down, The posts are still shared. But A part of the conversation that used to be at home has now moved to the networks.
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Fran does not comment on his posts on social media, but it throws powerful and isolated questions that it knows will have a better echo in the social network than in its blog.. Check out this image on the left.
Know how to ask questions that generate reflection, Doubt or even rejection is an art within the reach of few. And Fran is one of them.
What if a blog post was simply a question?, without more?
That emerged in our conversation., Already in restaurant in front of a fideuá. Fran reminded me that the posts of Seth Godin are of few words and generate interest and interaction (engagement, Go) out of the ordinary. The question is whether that's because of the brevity or authorship. Or both..
The slavery of SEO
When you write a post on a blog like WordPress, It seems that you will not succeed if you do not have 1.000 Words, if you don't repeat 18 times the keyword, If you don't put 5 Images, If you don't place 16 Subtitles, if you don't properly tag images. Or if you don't put an infographic, a YouTube podcast or video repeating the same thing you wrote. We're too much of Google's slaves. I understand how SEO works, But not to the point that it makes us change who we are. If Google searches for naturalness, should let us be natural. In social networks we do not wear the corset of SEO, We say what we want without established formats. No rules.
I think that if blogs like Tumblr succeed it is because they ignore the pressures of Google and appear more natural., Fresh. An image is a post. A phrase is a post. Although Google does not create it.
Insights on Facebook succeed, but also on Instagram, Linkedin, Twitter
That's right, Powerful insight doesn't require 800 Words. That's why Fran's posts work well, Because you should not move to read the rest of the content. That happens on Facebook, but also on Twitter (with more limitations), on Instagram, Linkedin...
One conclusion of that coffee with Fran that we can reach is that we need to read or listen to things that directly stir our minds..
But ... what the hell is an insight?
Possible definitions, The one that best fits what I understand by Insight is that of the cracks of 40 fever:
Insight is a key, The key that allows us to find the solution to a problem, A path, A fact that suggests how to solve any equation, no matter how complex it may be,. But beware, Because insight is not the solution, It is simply the point that leads us to the path of that solution.
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[av_team_member name'Guillem Recolons’ job'Personal Branding Strategist’ src=’https://guillemrecolons.com/wp-content/uploads/2017/07/guillem-Recolons2.png’ attachment'4853′ attachment_size=’full’ Description'Convinced that everything leaves a mark, I help humanize companies and help professionals project their brand to achieve their goals.
Soymimarca Partner, specialized in branding staff, consultant at AdQualis Consultants and trainer at Ponte en Valor.
As a teacher, I'm a Graduate Professor in Personal Branding (Url / Blanquerna) ANDF's Postgraduate Degree in Social Media. Collegiate advertising, Humanities Student (Uoc). Volunteer engaged in the La Salut Alta Foundation.
Many experiences have left me a mark, including Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.’ font_color'custom’ custom_title'#34c9bf’ custom_content”]
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Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
3 thoughts on "A coffee with Fran: from bar to blog and from there to Facebook”
¡That's nice! I share what you say about the result of the questions Fran asks on Facebook. He is a born provocateur and generates good engagement.
I also share your idea that the blog is still alive in terms of comment generator., “PA displays a button”. ;) Perhaps this medium seems to give you more reaction time and that the social network like Facebook imposes less and generates more spontaneous responses..
Carola, You are like me, From romantics who like to think we have a community “Our”. And I agree with you, perhaps this feed asks to think more about what is written than a post on Facebook that will disappear between the bits in a few weeks. Thank you for writing, Friend. A hug and good summer!
¡That's nice! I share what you say about the result of the questions Fran asks on Facebook. He is a born provocateur and generates good engagement.
I also share your idea that the blog is still alive in terms of comment generator., “PA displays a button”. ;) Perhaps this medium seems to give you more reaction time and that the social network like Facebook imposes less and generates more spontaneous responses..
Carola, You are like me, From romantics who like to think we have a community “Our”. And I agree with you, perhaps this feed asks to think more about what is written than a post on Facebook that will disappear between the bits in a few weeks. Thank you for writing, Friend. A hug and good summer!