Why not inspire from the action?
A micropost of Alfredo Vela on his excellent blog Tics and Training set off an alarm on social media a few days ago. The title of the post couldn't be more explicit: How can you teach me how to create Personal Brand online if you don't have it?
Alfredo got opportunistically- finger on the sore, because then, pictured, used an interesting simile: “if we criticize that many teachers give training in entrepreneurship without ever having created a company, why don't we criticize many teachers to give personal brand training without having created their own?”
It's a good argument., that I imagine many have sat like a kick in the lower parts. So much so that the Demagogues on duty to try to invalidate the speech. Detail the comments that appeared on Facebook's Facebook profile Andrés Pérez Ortega when he echoed this post. I'll ignore the names of their authors, I think here the important thing is the contents, but there's no doubt that these are teachers who don't practice from experience:
Character 1: It's obvious …… you can't teach history of the Inquisition without taking a couple of witches to the bonfire or torture a couple of heretics. You can't teach the harmful effect of tobacco without smoking 2 daily packs, or help others lose weight without having been at least obese once in your life.
Replica of Andrés Pérez: Interestingly all those examples are negative (Inquisition, Smoking, Obesity, …) and that's easy because you can always get worse. The tricky thing is to demonstrate and use one's own example to convey that something is possible and that it can be improved. Anyone can read about anything in books or on the Internet but more credibility is generated when one has successfully applied what he preaches. Why should I believe an SEO guru if he doesn't appear well positioned on Google? What credibility does a Personal Brand expert deserve me who no one recognizes as a professional in their own business? Why should you trust a Social Media expert who created your Twitter account a week ago? The only thing I would criticize for that phrase is that a Personal Brand we all have, the only difference is the strength of that Personal Brand.
My replica: Character 1, who can best explain the horror of a concentration camp is a survivor, will have more credibility than anyone who hasn't lived it. That, Of course, does not invalidate the work of a historian, But the nuance of the whole sum own experience.
Character 2: it's not the same tell the story, you teach how to do something.
My replica: I have to learn French. What do you think, better a French teacher or a Chinese teacher?
Character 2: because I think the one who has shown above that you know how to teach it very well
My replica: Character 2, I think you know what I'm talking about. It's hard to beat the experience
I thank Alfredo Vela for starting the debate and Andrés Pérez for echoing. Today I also read in La Vanguardia that many companies turn to characters who have gone through relevant experiences, whether they're more or less famous. It is obvious that not only a woman like Edurne Pasabán is allowed to talk about overcoming, but possibly offers greater credibility than someone who has read 25 books about overcoming but not experienced it.
What's happening with the personal brand goes parallel to what happened to coaching. Out of nowhere, now everyone is a coach and everyone is an expert in personal branding. And the problem is that, Officially, a coach can be with 2 years of study and 5 experiences or three months of study. The same with the personal brand. If your personal brand mentor 2.0 (somewhat chyvocal term, then we talked) doesn't appear on Google or your brand is confused with that of others with the same name, turn off and let's go. The person who is going to undertake a training with someone who is supposed to be a personal brand expert, the first thing to ask yourself is about this person's trajectory and not get carried away by Adwords tactics, they can put your name first, but with no story behind it, without any writing of its own on the subject, pure empty.
Returning to the term personal brand 2.0, I just want to introduce the nuance that the personal brand 2.0 it's a part of a whole (it's a means) but not the whole itself. A personal brand management specialist will start by asking where you want to be in 10 Years, and not just on the internet, in your life, in your career. Older words.
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by Guillem Recolons
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
It was a great debate., it is very interesting to see how from time to time on social networks an interaction between users is generated that generates a certain value. Paraphrasing Andres Pérez, in dospuntocerolandia, there's a lot of smoke and little bottom. So for me, welcome the debate with all that comes with it. hit, Errors, variopinte reflections… we can always get a positive reflection.
Yes Pau, I see it's a debate that ignites passions. If I have to have heart surgery, you may prefer someone who has done it successfully for a few years and has the ability to get ahead of setbacks. That doesn't invalidate the recent graduate., but I'm willing to pay more for the veteran's experience. The discussion about Alfredo Vela's post goes even further, because there, following the simile, we'd talk about a careerless surgeon.
Thank you for writing!
One of the things that seems to overlook everyone today is spelling. And I'm not just talking about the SMS language. Many “Sellers” personal branding or communication in general should have a dictionary next to the keyboard. Because it's very wrong to give them as a communicator and not know how to communicate properly in your language.
And regarding this website, a technical note: cookie message covers the header, so the brand doesn't appreciate. And the slideshare transcript (that not the original) “goodbye advertising, hello branding” is riddled with mistakes.
Hello Javier, I thank you very much for your comments and your concerns about language. I don't consider myself a personal brand seller, rather a consultant, but the dictionary next to my keyboard tells me that “Only” it hasn't been accentuated for a few years:
https://www.rae.es/consultas/el-adverbio-solo-y-los-pronombres-demostrativos-sin-tilde
Slideshare's transcript, As you know, it's not my business., the platform itself does it, and eliminates accents and other punctuation marks.
What tastes worse to me is that I don't see you defending or attacking a posture with reference to this post, it seems that just (no accent) you've been attacking the author for reasons other than the content of the article. Anyway,, I appreciate you writing, I'll thoroughly check the spelling, I'm sure I find more than one mistake.
Dear Guillem, great your post. But it seems to me that we're losing the battle. This is like a zombie movie, increasingly undocumented… and people who believe them.
Fortunately, Andrés, demanding customers know how to separate grain from straw. The one believed to be an undocumented person is because it is also not sufficiently documented.
A hug!
Hello Guillem.
I'm sorry you got alluded to., I guess I'll have misre expressed myself, with the spelling thing I didn't mean the article, was bringing the problem of it to the debate. And he was talking about communicators in general.: Advertisers, Journalists…
And I took it for example that the transcription was automatic, just like the message of cookies, Only (with tilde, I'm sentimental) gave some technical feedback.
A greeting.
It's okay Javier., we've both interpreted it “the radical”. A hug!
I find it a rather complicated topic to discuss. I'll always prefer someone with experience, but also have the required training. I'm not worth one thing without the other., in neither case.
I mean, that in addition to the experience, training and above all empathy is needed in order to teach. There are many childless pediatricians, and a lot of people who aren't pediatricians but have kids. However, the pediatrician has more proven information than parents and is supposed to be more up-to-date. That doesn't mean a father of seven can't teach you more practical things than a pediatrician without children.. Both are valid and complementary skills.
Balanced and heartfelt response. If you can choose, we will agree that the best trainer will be the one who knows how to train and has lived the experience. In my specific case, if you give me no choice but to choose between one thing and the other, I'll choose the experience, deserves me more credibility and that allows me to empathize. Thank you for writing, Fran!
I loved Alfredo Vela's reflection and I liked this post (but not the bad roll).
I just finished a graduate degree in social networks and one of the people who had not tried my profiles updated their own profile on Linkedin and had 8 tweets on Twitter. I didn't keep looking, obviously I consider that you have no moral or professional authority to make a value judgment about my profiles and my social media activity what is your criterion? It's a must not have them updated.
The other teacher who judged my final work and my blog has no blog, but that didn't stop her from being the marketing blog teacher. You could tell their shortcomings and it's disappointing. They both judged my personal brand project… The least is the note they put in because I have to prepare it lasted so that tomorrow I don't disappoint my clients, which is what they've done to me.
Congratulations on the post.
Your case, Nuria, it's one of thousands. How can there be a marketing blog teacher who doesn't have a blog of her own? How can they tell you how to create a correct profile on Linkedin (or wherever) if the professor's, the first one you'll look at as a model, it's chaos?. Nuria, I have no idea where you're studying -- well, yes, I know, but out of respect I won't make it public, but from your excellent blog “Digital disaster” you can teach lessons to more than one of your mentors. A hug and luck!
Thank you Guillem, I won't say where I end up graduatening out of respect either and because I'm not looking to discredit them (they're already in charge of it.) nor will I talk about the disappointment that I'm supposed to be training conformist professionals with a digital world in which it seems that 'everything is worth’ and you don't seek excellence.
I would like to add that, Fortunately, I've found myself in some training in my life with brilliant teachers, of those who radiate talent and inspire people. Great professionals and exceptional teachers. When that happens, when you're lucky enough to attend a class these teachers it's like magic, And you never want it to end, and you go home with the feeling 'I just know I don't know anything’ and wanting more. That's why I'm going to keep forming and recycling, because a kind of a 'teacher’ excellent is a real wonder…. The rest is fireworks and motorbikes that sell us.
Everyone talks about a blog teacher not teaching blogger. It's not like someone without twitter can teach social media classes.
I agree.
But it's not just knowledge of the subject that the student lives. There are also other factors such as the teacher having a minimum of university knowledge to be able to pass them on.
In the case of my Master he gave us Keka Sanchez class, and when I asked her what career I had pursued I felt strange when she told me that no, and that just this year I was starting a degree.
I felt like my 1st-career uni classmate was teaching me.
It's my opinion..
There must always be a balance, Gonzalo. And more in the case you review. I agree you can ask for a few training minimums, and that students may need a teacher who is a reference in what explains. Thank you for writing!
A most interesting Guillen theme, it's very true that experience is a degree and it's grinding that someone who doesn't have a personal brand wants to teach you how to create yours… But from my ignorance on the subject, I think it's much better a teacher willing to teach ( who will always find a way for you to learn guidelines that puts you on the path to achieving the goal) to have in front of a “Guru” that his ego doesn't fit through the door and he forgets to show you the way when what he teaches you is “I, I, I.. My, I, Me”… at the end of class you've only learned that the grade is a great guy.
I totally agree, Francisco. The case you're reviewing would be that of a bad trainer. I understand training as a stimulus for trained people to learn methods and know how to put them in an action plan. If not, it's not training, it's a simple “Demo” of the story of an alleged success, it's a case study, but it's not training. A greeting and thank you for writing!
Something similar to what you are discussing formation occurs in Oratoria. Many people believe that having ever spoken in public is already able to teach. However, at the European School of Oratory we think that, before you hire a public speaking course you should know who the teacher is, watch videos of that person, know how long he's been teaching about it and what know-how they support him.
Totally agree Monica. It's one thing to know the practice and it's another to make it known. Thank you for writing!