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La humanización del branding corporativo es clave. Los valores (superpoderes) suman a la marca, y los entornos digitales multiplican el impacto. Personas, Valores y Marca son una única entidad.
El marketing 4.0 traspasa los límites de la funcionalidad, lo competencial, de lo emocional o lo social. Ahora las marcas y las personas deben poner por delante sus Valores, los mayores y más fiables elementos de conexión. Sin valores las conexiones son efímeras.
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Directivos y profesionales con responsabilidades de comunicación externa, como portavoces, account managers…
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Conferencia de 30′ a 1 hora, tanto en formato presencial in-company, en lugar acordado o en formato webinar online
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Asignación de tareas a equipos más eficaz, mejora en la comunicación interna y externa, refuerzo del branding corporativo, mejora de la motivación y confianza interna
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Lo mejor de 2022 y tendencias 2023 en Personal Branding
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